Skip to content
AI answers, yourself Get my free report
Do it yourself

You can do this yourself in about an hour.

Seven short guides, in order. One action per step, the time it takes, and what it looks like when it is done. Keep your Action Pack open next to this page: the words are already written for you.

  • No developer needed
  • About 60 minutes in total
  • Works for WordPress, Wix, Shopify, Squarespace and more

No Action Pack yet? It is free with your report. Get my free report

1

Get set up

5 minutes

Two windows, side by side. That is the whole set-up.

  1. Open the email with your Action Pack. It has two files: the PDF and a plain-text file called AEO-Action-Pack-paste-ready.txt.
  2. Open both files. You read from the PDF and copy from the text file, so no stray line breaks sneak in.
  3. In another tab, log in to wherever you edit your website.
Done when: your pack is open on one side and your website editor on the other.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
2

Add your FAQ page

10 minutes

Five questions your customers ask, with short answers that name your business. AI tools quote pages that already have a question and a direct answer. Read each one first and change anything that is not exactly right.

  1. Pages > Add New.
  2. Title it FAQ.
  3. Paste each question as a heading and its answer as a paragraph underneath.
  4. Publish and link it from your menu or footer.
  1. Add a new page called FAQ and paste the questions and answers as text, or use a built-in FAQ element and paste one pair per entry.
  1. Online Store > Pages > Add page.
  2. Title it FAQ, paste the questions and answers, save, and add the page to your menu.
  1. Publish the five questions and answers as plain text on one page, with each question as a heading.
What you paste: Fix 1, question 1 of 5Sample, fictional business
Q1. What does Lotus Physio Clinic do? Lotus Physio Clinic is a physiotherapy clinic in Singapore. It provides physiotherapy, sports injury rehabilitation and back pain treatment for people who want to move without pain.
Done when: you open your website in a new tab, click FAQ in your menu or footer, and see all five questions and answers.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
3

Add your About paragraph

10 minutes

One paragraph of 50 to 70 words that says plainly who you are and what you do. It is written so an AI tool can lift it as the answer when someone asks about your business.

  1. Edit your Home page and About page and paste the paragraph near the top.
  1. Paste the paragraph near the top of your Home page and on your About page.
  1. Online Store > Customize > Home page: paste the paragraph into a text section near the top; do the same on your About page.
  1. Put the paragraph in plain text near the top of your homepage and on your About page.
What you paste: Fix 2Sample, fictional business
Lotus Physio Clinic is a physiotherapy clinic in Singapore. The clinic provides physiotherapy, sports injury rehabilitation and back pain treatment, helping people move without pain. Patients are assessed by a physiotherapist who plans treatment around the problem, so each person receives care suited to their condition. Lotus Physio Clinic can be contacted through its website.
Done when: the paragraph shows near the top of your homepage, and on your About page.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
4

Paste the code block

15 minutes

This is the code block in Fix 3 of your pack. You do not need to read it or understand it: you copy it once and paste it once. It is already filled in from your report.

What is it? It is called JSON-LD: a short block of text that tells search and AI tools, in a fixed format, who you are, what you do and the questions you answer. Visitors never see it.
  1. In the text file, find the part headed FIX 3.
  2. Wherever it says [fill in], type your real detail instead: phone, street address, postcode. Do the same in your FAQ.
  3. Copy the whole block, from <script to /script>.

Then paste it in:

  1. Use a plugin that lets you add code to the site header, and paste the whole script block there.
  2. If your SEO plugin already outputs schema for your business, keep only one business block so they do not duplicate.
  1. Open the page, then its SEO settings, then Advanced SEO / Structured data, and paste the JSON between the script tags.
  2. If you cannot find it, Settings > Custom code lets you add the whole script block to the Head of your site.
  1. Online Store > Themes > Edit code > theme.liquid.
  2. Paste the whole script block just above the closing head tag, and save.
  3. If your theme already outputs business schema, keep only one business block.
  1. Ask whoever looks after your site to paste the whole script block into the head of your homepage.
  2. It is one copy-and-paste; it does not change how the page looks.
What you paste: Fix 3 (shortened)Sample, fictional business
<script type="application/ld+json"> { "@context": "https://schema.org", "@graph": [ { "@type": "LocalBusiness", "name": "Lotus Physio Clinic", "url": "https://lotusphysio.example", "telephone": "[fill in]", "address": { "@type": "PostalAddress", "streetAddress": "[fill in]", "addressLocality": "Singapore", "postalCode": "[fill in]", "addressCountry": "SG" } }, { "@type": "FAQPage", "mainEntity": [ ... ] } ] } </script>
Done when: it is saved. Your page looks exactly the same as before; that is normal, the block is invisible. The next guide checks it worked.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
5

Check it worked

5 minutes

A free Google tool reads your page the way search and AI tools do, and tells you if the code block is right.

  1. Open Google's free Rich Results Test (search.google.com/test/rich-results), paste your homepage address and run it.
  2. It should list your business and FAQ with no errors.
  3. Warnings about optional fields are fine.

Open the Rich Results Test

Done when: the test lists your business and your FAQ with no errors. Warnings about optional fields are fine.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
6

Ask for reviews

10 minutes

AI tools trust what other people say about you more than what you say about yourself, and recent, specific reviews are the cheapest outside signal you can create. Send one of these to each happy customer, one at a time, by hand. Replace the [bracketed] parts before you send.

  1. Copy the WhatsApp message (or the email) from your pack.
  2. Put in the customer's name and your Google review link.
  3. Send the review request to your 10 most recent happy customers.

Ask within a day of finishing the job. Ask for one or two sentences about what they came for and how it went. Never offer a reward or discount for a review.

What you send: WhatsAppSample, fictional business
Hi [customer name], thanks for choosing Lotus Physio Clinic! If you were happy with us, would you mind leaving a short Google review? It takes about a minute: [paste your Google review link]. It really helps other people find us. Thank you!
Done when: your 10 most recent happy customers each have the message.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
7

Match your Google listing

5 minutes

Check your business name, address and phone are written the same way on your site and your Google Business Profile.

What is it? Your Google Business Profile is your free listing on Google Search and Maps: name, address, phone and hours.
  1. Open your website's contact page and your Google Business Profile side by side.
  2. Compare the business name, address and phone number, letter for letter.
  3. Change whichever one is different, so both say exactly the same thing.
Done when: name, address and phone read the same on your site and on Google.
Stuck on this step? A 20-minute call sorts it (S$120, your first one S$60). Book a consult
Then

Want to know if it worked?

AI tools pick up changes on their own schedule. AEO Insider is optional: we re-check what AI says about you every 2 weeks and email you what moved.

Start here

Get your business into AI answers. Yourself.

Free report, free Action Pack. Just your email and website.

Get my free report