Thought leadership, tips, and tricks on digital marketing

Reclaim Lost Sales: How Email Marketing Rescues Abandoned Carts

In the world of e-commerce, the phenomenon of abandoned carts often means money slipping out of the retailers' cash registers. Imagine a scenario where a customer, enamored by a product, adds it to the cart, but at the last moment, they vanish, leaving behind a forsaken basket.

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5 Reasons for E-Commerce Businesses to Use Email Marketing

In the fast-paced world of e-commerce, the competition to capture and retain customers has never been fiercer. Amidst the buzz of social media promotions, SEO, and PPC campaigns, one often-underestimated champion emerges: email marketing.

Read More - 3 Reasons Why You Need To Get Your Social Media Followers on Your Email List

3 Reasons Why You Need To Get Your Social Media Followers on Your Email List

Social Media is all the hype these days. Well it's all good, until it's not. Here's 3 reasons why you need to get your followers on your email list, asap

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Which is better, the Flywheel or the Funnel?

The Funnel is a model trusted for many years, but just like everything else, just because it is older, does not mean it works better! With new technological advancements and a shifting consumer landscape, find out why the Flywheel was introduced and how it compares with the Funnel!

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How the Flywheel utilises customer-centricity to boost businesses

Maybe you have heard of the word customer-centricity being thrown around a couple of times, but besides providing good customer service, what exactly is it? Read on to find out more about how it works, how to employ customer-centric tactics and how it fuels your Flywheel!

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How to beat excessive screen time

Most adults spend the majority of their day glued to their screens. Digital devices are present in both our professional and personal lives, and this can result in several issues that are detrimental to our well-being. Here are 5 ways to reduce your daily digital consumption.

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5 Easy ways to spring clean your digital marketing plans

Have you ever looked at the clutter of unwanted items in your room and decided it is time for some spring cleaning? Did it give you some sense of organisation and control afterwards? The same is true when it comes to remodelling your digital marketing strategy. Why not spring clean your digital marketing in the same way you spring clean your home?

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7 Creative digital marketing campaigns

It’s not rocket science to predict that digital is the way to go. This has been evidential in the fact that approaching advertising campaigns digitally could bring one success due to the wide outreach the platform has. Utilising the opportunity, here are seven marketing campaigns that managed to deliver more than just a message to a wide range of folks.

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Introducing Flywheel (Part 2): Getting the Flywheel to spin

We talked about the Flywheel model in our last article. But this time around, we are unpacking how to adapt the Flywheel into your business and get it to start spinning successfully! Read on to find out more.

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