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Reclaim Lost Sales: How Email Marketing Rescues Abandoned Carts

November 6, 2023

Christine Lim

Co-Founder at LOOP Marketing Group | Business Consultant | Serial Heartpreneur | Investor

Christine Lim

Co-Founder at LOOP Marketing Group | Business Consultant | Serial Heartpreneur | Investor

In the world of e-commerce, the phenomenon of abandoned carts often means money slipping out of the retailers’ cash registers. Imagine a scenario where a customer, enamored by a product, adds it to the cart, but at the last moment, they vanish, leaving behind a forsaken basket. A potential sale lost in the void. Enter email marketing – the hero that can bring back these wavering customers and turn potential loss into profit.

Why do carts get abandoned?

Before we delve into the magic of email marketing, let’s first address the root of the problem. Shoppers abandon carts due to multiple reasons – got called away by a child’s cries, unexpected shipping costs, lengthy checkout processes, or merely a change of heart. Sometimes, it’s just the universe’s way of saying, “Not now”. But does “not now” mean “never”? Absolutely not.

Email Marketing: The Revival Tool  

Email marketing acts as a gentle nudge that reminds customers of what they left behind. It’s like a friend whispering, “Hey, remember that amazing dress you liked? It’s still waiting for you.” Here’s how it casts its spell:

  1. Personalized Approach: Email marketing isn’t a bland, generic message. It’s tailored. When Jane receives an email with, “Jane, your chosen white sneakers are still in the cart,” it invokes a personal connection. She is reminded of her selection and feels seen.
  2. Instantaneous & Timely: The power of timing cannot be stressed enough. Sending an email a few hours after the cart has been abandoned increases the chances of conversion. It’s fresh in the consumer’s memory, making them more likely to finalize the purchase.
  3. Visual Reminders: A picture speaks a thousand words. Including an image of the abandoned product acts as a visual stimulus, reigniting the initial desire to purchase.
  4. Special Incentives: Nothing woos a customer back like a special offer. “A 10% discount just for you!” or “Free shipping if you check out in the next 3 hours!” can work wonders. It’s a win-win: The customer gets a deal, and the retailer secures a sale.

Stellar Statistics:

  • Sky-high ROI: For every $1 spent on email marketing, businesses achieve an average return of $42.
  • Remarkable Recovery: Nearly 50% of abandoned cart emails are opened, and over a third of clicks lead to purchases back on the site.
  • Responsive Rate: Emails sent within three hours of an item being abandoned have a 40% open rate and a 20% click-through rate.


Abandoned carts symbolize unrealized revenue, but with the right strategies, this need not be a permanent setback. Email marketing holds the key to unlocking these potential sales, offering a tailored, direct, and efficient method to reel back customers. Don’t leave money lingering in the cart! By leveraging the power of personalized emails, you can not only remind your customers of their incomplete purchases but also provide them with an incentive to complete it. Dive deep into the world of email marketing, and stop leaving money on the table. Every abandoned cart is an opportunity – seize it!

Transform abandoned carts into confirmed sales with LOOP’s email strategies today!  Schedule a call with our Lead Consultant today to find out how!