Updated on January 25, 2021
Have you heard of the phrase ‘Less is more’? It is a cliche saying that lauds the beauty of simplicity and that is exactly what triggered emails are. Triggered emails generally make-up a low percentage of overall email volume. Despite the low volume, with well-conceived programs, these emails thrive in making a significant mark on sales generated from email marketing.
Every email marketer wants to send the right email at the right time and more importantly, they want a higher open and conversion rate. To achieve this, you utilise triggered (aka automated) emails. Triggered email marketing allows you to provide your subscribers with the most relevant content possible based on their buying journeys and interests.
Triggered emails are typically premade and automated to go out when an event happens. As compared to standard emails, triggered emails perform better and have higher conversion rates due to its hyper-personalised nature. Whenever a subscriber takes some kind of action, this action triggers a relevant email.
For instance:
This type of emails is effective for nurturing your subscribers to move further down your sales funnel, as well as deepen your communication and relationship with your subscribers. At the end of the day, it is about making your subscribers feel like you are paying attention. Just like you and I, your subscribers will always return to where they feel valued.
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