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A Marketing Essential - Content Marketing Foundations


A Marketing Essential - Content Marketing Foundations, Singapore elarning online course

Course Description

Content Marketing is aimed at writing articles to build authority and generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

This Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing - from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
- Reap the benefits of a successful business venture


Course Objectives

  1. By the end of this course, participants will be able to:
  2. Understand Content Marketing strategy  
  3. Create messaging and content guidelines
  4. Understand how to write effective articles
  5. Understand content tactics and challenges
  6. Learn best practices for different types of content
  7. Learn how to benefit from user-generated content
  8. Learn to create best practices for content across media types, including social media, images, etc.


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Content

Content Marketing Foundations

+
Content
  • Lesson 1 - Introduction to Content Marketing
  • Lesson 2 - Content Marketing Strategy
  • Lesson 3 - Overseeing a Content Marketing Program
  • Lesson 4 - Content Marketing Tactics
  • Lesson 5 - Social Media Platforms
  • Lesson 6 - Measurement and Budget
SGD $59.40
(Price excludes GST)
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