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A Marketing Essential - Email Marketing Foundations


A Marketing Essential - Email Marketing Foundations, Singapore elarning online course

Course Description

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

This Email Marketing Foundation course aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
​- Reap the benefits of a successful business venture


Course Objectives

  1. Techniques to improve traffic, visibility, and awareness of brand or product
  2. Marketing business through an e-mail platform
  3. Preparing an e-mail list and e-mail campaigns
  4. Expanding your subscriber base
  5. Tracking, monitoring, and segregating large email sets
  6. Email rules and regulations


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Content

Email Marketing Foundations

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Content
  • Lesson 1 - Introduction to Email Marketing
    • Part 1 - Introduction to Email
    • Part 2 - Basic Terminology
  • Lesson 2 - Spam
  • Lesson 3 - List building and List Management
  • Lesson 4 - Elements of an Email
  • Lesson 5 - The Process of Measuring Email
  • Lesson 6 - Marketing Automation
    • Part 1 - Introduction to Marketing Automation
    • Part 2 - Introduction to Autoresponders
    • Part 3 - Conversation Marketing and CRMs
  • Lesson 7 - Integrating Email with other disciplines
SGD $177.20
(Price excludes GST)
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