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Essential Online Course - Social Media


Essential Online Course - Social Media, Singapore elarning online course

Course Description

Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This course includes training covering on Facebook, Twitter, Linkedin, Reddit, Pinterest and many others.

Be up to date with Social Media!

- Learn about the different forms of social media
- Discover how different social media platform works
- Learn the tools on the different social media


Course Objectives

  1. Learn about the different type of social media
  2. Know how these social media different works
  3. Discover the features of these different social media 
  4. Be able to find the social media that works for you 
  5. Learn more how these social media can help you connect with other
  6. Know tips and tricks of using these social media 


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Content

Social Media

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Content
  • Module 1: Introduction
    • 1.0 Social Media Introduction
    • 1.1 Creating an Google Account
    • 1.2 Setting Up Your Twitter Account
    • 1.3 Getting Your Twitter House in Order
    • 1.4 Why Facebook for Your Business?
    • 1.5 Using Facebook as a Business
    • 1.6 Setting Up Your Business Page
    • 1.7 Setting Your Cover Photo
    • 1.8 Tying It All Together
    • 1.9 Tip - Adding Admins in Facebook
  • Module 2: Adjusting Your Facebook Settings
    • 2.0 Adjusting Your Settings - Part 1
    • 2.1 Adjusting Your Settings - Part 2
    • 2.2 Adjusting Your Settings - Part 3
    • 2.3 Updating Your Page Info - Part 1
    • 2.4 Updating Your Page Info - Part 2
    • 2.5 Tips for Getting 25 Likes
    • 2.6 Using Facebook as Your Business Page
  • Module 3: Posting on Facebook
    • 3.0 What Kind of Person Would Your Business Be?
    • 3.1 How to Post to Facebook
    • 3.2 What to Post
    • 3.3 Sharing Posts
    • 3.4 Sharing Links
    • 3.5 Pinning and Highlighting with Posts
    • 3.6 Tips for Generating Traffic
    • 3.7 Getting Notifications and Staying in Clients New Feed
    • 3.8 Comment Moderation
    • 3.9 The Activity Log - Where Do Hidden Posts Go?
    • 3.10 Scheduling Posts
  • Module 4: Facebook Advertising
    • 4.1 Setup Advertising Account
    • 4.2 Types of Advertising on Facebook
    • 4.3 Ad Testing
    • 4.4 Choosing Our Audience - Location
    • 4.5 Choosing Our Audience - Age and Gender
    • 4.6 Choosing Our Audience - Precise Interests
    • 4.7 Choosing Our Audience - Broad Categories
    • 4.8 Choosing Our Audience - Connections
    • 4.9 Choosing Our Audience - Advanced Targeting Options
    • 4.10 Choosing Our Audience - Campaign and Budget
    • 4.11 Other Types of Ads Part 1
    • 4.12 Other Types of Ads Part 2
    • 4.13 Ad Campaign Manager Part 1
    • 4.14 Ad Campaign Manager Part 2
    • 4.15 Outside URLs
    • 4.16 Building Ad Text
    • 4.17 News Feed Format & Creating Your Audience
    • 4.18 Creating Your Audience / Campaign Pricing & Schedule
    • 4.19 Ad Campaign Tracker
  • Module 5: Facebook Insights
    • 5.0 Facebook Insights - Overview Intro
    • 5.1 Analyzing Page Posts
    • 5.2 Engaged Users
    • 5.3 Talking About This
    • 5.4 Virality
    • 5.5 Likes
    • 5.6 Reach
    • 5.7 Reach & Frequency
    • 5.8 Page Visits
    • 5.9 Talking About This
    • 5.10 Conclusion
  • Module 6: Facebook Analytics
    • 6.0 New Facebook Analytics Overview
    • 6.1 Page Likes
    • 6.2 Post Reach
    • 6.3 Page Visits
    • 6.4 Posts
    • 6.5 People
  • Module 7: Twitter
    • 7.0 Limiting the Number of Actions
    • 7.1 Setting Your Twitter Preferences
    • 7.2 Finish Setting Up Your Profile
    • 7.3 Twitter Widgets
    • 7.4 Who to Follow
    • 7.5 Connect
    • 7.6 Bringing Followers from Facebook
    • 7.7 Intro to Hashtags
    • 7.8 Examples of Hashtags
    • 7.9 Monitoring What's Going On
    • 7.10 Using Twitter for Social Listening
    • 7.10 Social Media Tips
    • 7.11 Hashtags Across Social Media
  • Module 8: Pinterest
    • 8.0 Overview of Pinterest
    • 8.1 How does Pinterest Relate to Your Business?
    • 8.2 Industry Specific Sites
    • 8.3 Social Media Tip #P
    • 8.4 Conclusion of Pinterest
  • Module 9: Reddit
    • 9.0 Introduction to Reddit
    • 9.1 The Rules of Reddit
  • Module 10: Tumblr
    • 10.0 Tumblr Introduction
    • 10.1 Setting Up A Tumblr
    • 10.2 Dashboard
    • 10.3 Posting to Tumblr
    • 10.4 Testing Your Post
    • 10.5 URL post
    • 10.6 Chat post
    • 10.7 Audio on Tumblr
    • 10.8 Video on Tumblr
    • 10.9 Tumblr Conclusion
  • Module 11: LinkedIn
    • 11.0 Introduction to LinkedIn
    • 11.1 Overview of the Interface & Settings
    • 11.2 OpenLink Settings
    • 11.3 LinkedIn Groups
    • 11.4 Adding and Removing Applications
    • 11.5 Basic Account Settings
    • 11.6 Updating Your Public Profile
    • 11.7 LinkedIn Connections, Groups and Pages
    • 11.8 LinkedIn Channels & Today
    • 11.9 Advertising on LinkedIn
    • Module 12: Google+ and Youtube
    • 12.0 Introduction to Google+
    • 12.1 Overview of the Interface
    • 12.2 Setting Up a Google Plus Page
    • 12.3 Linking Your Other Social Networks
    • 12.4 Linking Your Website to Your Google+ Page
    • 12.5 Review of Your Google+ Dashboard
    • 12.6 Notification Settings for Google+
    • 12.7 Photo Settings in Google+
    • 12.8 Google+ & YouTube
    • 12.9 YouTube Advanced Settings
    • 12.10 Interface for Uploaded Videos
    • 12.11 Sharing Videos Across Your Social Network
    • 12.12 Updating Your About Section
    • 12.13 Quick Recap of Everything Covered So Far
  • Module 13: Best Practices
    • 13.0 Determine Your Goals
    • 13.1 Create Your Persona or Voice
    • 13.2 Decide On Your Platforms
    • 13.3 Establishing A Social Media Manager
    • 13.4 Coordinate with Customer Service
    • 13.5 Create a Predetermined Crisis Management Plan
    • 13.6 Stick to the Script
    • 13.7 Build Relationships With the Media
    • 13.8 Find Your 'Evangelist'
    • 13.9 Stay Informed Part 1
    • 13.10 Stay Informed Part 2
  • Module 14: Additional Tools
    • 14.0 Bitly
    • 14.1 Woobox
    • 14.2 Woobox Cont'd
    • 14.3 HootSuite
    • 14.4 HootSuite Cont'd
    • 14.5 Storify
    • 14.6 Social Media 'Rules' and Tips
    • 14.7 Social Media Conclusion
    • 14.8 Tweetdeck - Boolean Search?
  • Duration 9 hr 44 mins
  • Skill level All Levels
  • Languages English
  • Tag(s) IT Certification


SGD $299.00
(Price excludes GST)
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