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A Marketing Essential - Search Engine Optimization (SEO) Foundation


A Marketing Essential - Search Engine Optimization (SEO) Foundation, Singapore elarning online course

Course Description

Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.

This SEO Foundation course provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
​- Reap the benefits of a successful business venture


Course Objectives

  1. On-page best practices
  2. SEO methods to generate relevant keywords
  3. Competitive analytics
  4. Design & architecture
  5. Site optimization & best practices
  6. Link-building
  7. SEO for local search
  8. SEO site audits


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Content

Search Engine Optimization (SEO) - Foundation

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Content
  • Lesson 1 - Introduction to SEO
  • Lesson 2 - On-Page Optimization
  • Lesson 3 - Off-Site Optimization and Link Building
  • Lesson 4 - Duplicate Content
  • Lesson 5 - Keyword Research and Competitive Analysis
  • Lesson 6 - Design and Architecture
  • Lesson 7 - Local SEO
  • Lesson 8 - SEO Measurement
  • Lesson 9 - The Changing State of SEO
  • Lesson 10 - Integrating SEO with Other Disciplines
SGD $177.20
(Price excludes GST)
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