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A Marketing Essential - Social Media Foundation


A Marketing Essential - Social Media Foundation, Singapore elarning online course

Course Description

Social Media marketing is about knowing how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.

This Social Media Foundation course is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing. The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
​- Reap the benefits of a successful business venture


Course Objectives

  1. Understand Social media communication principles and platforms
  2. Understand social media strategies and tactics
  3. Do Blogging for Business
  4. Finding and Communicating with Influencers
  5. Understand Video / Viral Marketing / YouTube / Image Marketing
  6. Understand Microblogging and Twitter
  7. Comprehend Online Reputation Management
  8. Understand Social Media Measurement
  9. Do Marketing through LinkedIn / Pinterest


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Content

Social Media Foundation

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Content
  • Lesson 1 - Introduction to Social Media
    • Part 01 - Understanding Social Media Strategy
    • Part 02 - Building a Social Media Strategy
  • Lesson 2 - Making the Message Stick and Spread
  • Lesson 3 - Social Media Channels
    • Part 01 - Social Media Channels Blogs
    • Part 02 - Social Media Channels Microblogs
    • Part 03 - Social Media Channels Social Networks
    • Part 04 - Social Media Channels Media Sharing Sites
    • Part 05 - Social Media Channels Social Review Sites
  • Lesson 4 - Engaging With Influencers
  • Lesson 5 - Listening and Reputation Management
  • Lesson 6 - Social Media Measurement
  • Lesson 7 - Integrating Social Media with Other Disciplines
SGD $177.20
(Price excludes GST)
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