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A Marketing Essential - Introduction to Digital Marketing


A Marketing Essential - Introduction to Digital Marketing, Singapore elarning online course

Course Description

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of - Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying - enabling you to take informed decisions and strategize your online marketing efforts.

This course is suitable for all business roles from fresh recruits to function heads and business owners.This is the stepping stone to begin your digital marketing learning journey.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
​- Reap the benefits of a successful business venture


Course Objectives

  1. Understand the basics of digital media, its power and potential
  2. Discover and internalize online marketing jargons
  3. Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
  4. Gain the context to take business decisions involving the digital media and online marketing
  5. Get ready to deep dive into advanced online marketing topics


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Content

Digital Marketing

+
Content
  • Introduction to SEO
  • Introduction to Social Media
  • Introduction to Content Marketing
  • Introduction to Email Marketing
  • Introduction to Mobile Marketing
  • Introduction to PPC
  • Introduction to Conversion Optimization
  • Introduction to Digital Analytics
  • Introduction to Marketing Automation
  • Introduction to Programmatic Buying
  • Introduction to Digital Marketing Test
SGD $177.20
(Price excludes GST)
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