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A Marketing Essential - Mobile Marketing Foundations


A Marketing Essential - Mobile Marketing Foundations, Singapore elarning online course

Course Description

Mobile Marketing is the use of the mobile medium as a means of marketing communication.

This Mobile Marketing Foundations course takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
​- Reap the benefits of a successful business venture


Course Objectives

  1. Understand mobile devices, core mobile product, and service offerings
  2. Understand Mobile Advertising and Search
  3. Learn about incentives and loyalty programs
  4. Learn to combine Mobile with other channels
  5. Learn the basics of marketing a business on mobile platform
  6. Learn Mobile rules and regulations
  7. Understand Mobile Marketing measurement and analytics


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Content

Mobile Marketing

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Content
  • Lesson 1 - Introduction to Mobile Marketing
  • Lesson 2 - Mobile Products and Services
  • Lesson 3 - Incentives and Loyalty Programs
  • Lesson 4 - Location Opportunities
  • Lesson 5 - Mobile Advertising
  • Lesson 6 - Communicating with Mobile Audiences
  • Lesson 7 - Rules and Regulations
  • Lesson 8 - Mobile Measurement
  • Lesson 9 - Integrating Mobile and Other Disciplines
SGD $59.40
(Price excludes GST)
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