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A Marketing Essential - Marketing Automation Foundation


A Marketing Essential - Marketing Automation Foundation, Singapore elarning online course

Course Description

Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.

This Marketing Automation Foundation course aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.

Leverage your business today!

- Know the latest innovations to propel your business further
- Know how to position your business in a beneficial angle
- Enable yourself to further your business
​- Reap the benefits of a successful business venture


Course Objectives

  1. Marketing automation
  2. How to flatten your sales funnel
  3. Lead capturing and nurturing processes
  4. Different types of automated campaigns
  5. Mapping the customer’s journey
  6. Improving the buyer lifecycle
  7. Building customer loyalty


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Content

Marketing Automation Foundation

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Content
  • Section 01 - Introduction to Marketing Automation
  • Section 02 - Lead Capture and Nurture
  • Section 03 - Automated Campaigns
    • Lesson 3 - Triggers and Series
    • Lesson 4 - Drip Campaigns
    • Lesson 5 - Nurture Campaigns
  • Section 04 - Improving Customer Life cycle
    • Lesson 6 - Measurement and Attribution
    • Lesson 7 - Customer Journey
SGD $177.20
(Price excludes GST)
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